Purdy Funeral Home and Cremation Services is committed to respecting the privacy of our clients and website visitors in a manner expected of a leading provider of funeral, cemetery, and related services. We value our relationships with existing and prospective clients, and recognize that an essential element of those relationships is the trust and confidence of the families we serve.
Information We Collect
We may collect and store the following information when you use
Contact and Content Upload Information. When you contact us using one of our online contact forms, we receive the messages you send as well as the personal information you provide, such as your name, phone number, and e-mail address. If you upload a digital photo or written content, we also receive any personal information you submit at the time.
When you access and use our Site, we may automatically record information concerning your activity on the Site. This may include your IP address or other identifier, your browser type, the types of information you search for and view on our Site, locale preferences, and your mobile carrier. If you arrived at our Site by clicking on an advertisement or promotion on another website, we may also take note of the web page you visited before you came to our Site.
On the Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.
We may use third-party web analytics services on our Site, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit: www.google.com/analytics/learn/privacy.html. We may combine information we collect from you with information we receive from third parties and use it for the purposes described in this Privacy Notice. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
How We Use Personal Information
We use personal information to provide you with quality services, to carry out requested transactions, and to improve our Site and our service and merchandise offerings. We may use some of the information that we collect concerning you in order to present you with information concerning services or merchandise that may be of interest, and we may share that information within our family of affiliates. For example, we may tailor our marketing efforts based on the types of services and merchandise you purchase, the services and merchandise in which you demonstrate an interest, and your use of our Site. In some instances, we may share limited personal information with third-party online floral and memorial websites in connection with our funeral, cremation, or other time-of-death services, and when you navigate to those third-party websites from our Site. In addition, we may retain and use communications, transaction details, your IP address, and identifying information in order to maintain audit trails for security purposes.
We may provide personal information to third-party providers of goods and services who assist us in providing services or merchandise to you. We require that those providers use personal information only for that purpose, and we also require assurances that they will appropriately protect personal information entrusted to them.
Protecting Personal Information
We are committed to maintaining the security of personal information. We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure.
We disclose personal information as necessary to operate our business, such as in connection with providing services to you or processing your transactions. We also may disclose information concerning you if required to do so by law or if we believe that such action is necessary to comply with a legal obligation or to protect and defend our rights or property, or those of others. In addition, we may share anonymous information aggregated to reflect Site traffic volume, average time spent on a Site, pages viewed, and other such parameters with our business partners, advertisers, consultants, or other persons or entities for any legitimate business purpose.
Sales, Mergers, and Acquisitions
In the event of a sale or other transfer of ownership of one or more funeral home or cemetery locations or other business units to a third party (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit.
Public Disclosure Using Non-Restricted Services
Our Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.
Notification of Changes to Policy